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Facebook launches augmented reality camera platform for developers

21 April 2017

Speaking on Tuesday at F8, the company's annual conference for software developers, Chief Executive Mark Zuckerberg said the social media platform was an obvious hub for businesses to experiment with the technology which mixes real life and digital worlds. Facebook's camera will soon be able to recognize objects like coffee mug and other objects. "We're building further out beyond augmented reality, and that includes work around direct brain interfaces that are going to eventually one day let you communicate using only your mind", Zuckerberg said.

The AR platform aims to help companies build apps that can show Information, digital objects and enhanced effects, all interacting with real-world objects like your home or face. Also, the company promises to roll out thousands of AR effects on its platforms which do not offer such wider range of effects now.

AR Studio, now open for beta applications, can be used to create masks, scripted effects, animated frames and other AR technologies that react to movement, the environment or interactions during Live videos.

Facebook Spaces has a tonne of features for friends to hangout in a virtual universe - naturally there's a selfie stick so your avatar can even take a picture of itself.

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Facebook Spaces: With the new Space app, Facebook is out to make the virtual as close as it can be to reality. Friends who are having these devices can join you in the virtual playground or birthday party and have a flawless hangout.

Facebook is also likely to expand Facebook Space beyond Oculus Rift, a device few teens can afford.

With Developer Circles, Facebook is targeting developer communities to connect and collaborate.

Each "Developer Circle" is led by members of the local community who act as leads for the circle, organising events offline and managing a local online Facebook community. The company did not grow Facebook by staying on one platform like iOS and Android.

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Another area of VR interest that's been getting more focus in the last couple of years is the idea that people could meet up in the virtual world. "They're using primitive tools because we're still early on the journey to creating better tools".

Why it matters: This year's sessions feature a wide range of topics across the Facebook family of apps and services - with relevance to developers and businesses. Facebook Spaces will come with Messenger video calling feature to call a friend in the real world.

Messenger bots can now be added to group chat conversations.

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