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Apple Store's glass cube on Fifth Avenue is taking a sabbatical

21 April 2017

This first time 5th Avenue woke up without the Apple cube was in 2011, when the company chose to optimize and re-built the formerly 90 glass panel cube out of just 15 larger, more "efficient" panels.

When we learned yesterday that Apple seemingly plans to replace the iconic glass cube of the Apple Store at New York's 5th Avenue, the reason wasn't clear. The permit, issued under the remodeling/alteration categories, was dated April 17 and calls for the "full removal of [the] glass cubical structure at [the] apple store entrance".

The removal of the cube will cost Apple $2 million, and according to a second source, could commence on May 9.

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Officials from the construction companies declined to comment.

It's believed to be part of a major renovation and expansion of Apple's underground store.

It was unclear when the structure would be taken down, but the location is now undergoing an expansion from 32,000 square feet to 77,000 square feet, according to The Real Deal.

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For those wondering, the Fifth Avenue location will be closed during the renovation and Apple has temporarily located only a few steps away to the former location that housed FAO Schwarz.

So far, no permits have been issued to reinstall the glass cube, which has become selfie central for tourists.

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Apple Store's glass cube on Fifth Avenue is taking a sabbatical