Artists and Designers can use this platform to create new "Frames" and "AR renders" that can be used by Facebook users to express themselves using the Facebook camera in the main Facebook app for smartphones or Messenger app.
At Facebook F8 conference, Mark Zuckerberg unveiled his vision for Augmented Reality (AR).
Sticking with the augmented reality push, CEO Mark Zuckerberg admitted that he is no longer relying on glasses as the future of the technology. Augmented reality involves the project of computer-generated images into real-world surroundings. "We're building further out beyond augmented reality, and that includes work around direct brain interfaces that one day will let you communicate using only your mind, although that stuff is pretty far out", he said.
Facebook also launched a virtual world, called Facebook Spaces, created to let users of its Oculus Rift VR headset hang out with avatar versions of their friends in a virtual world.
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For Facebook users with a VR headset, the social network introduced Facebook Spaces, a new virtual reality meeting space for Facebook contacts.
New integrations with Facebook's Workplace offering are also aimed at making it easier for users to collaborate using third-party applications such as Microsoft Office, Box, or Salesforce. Snapchat filters and Pokemon-Go are some examples of visual tampering.
Snap representatives did not immediately respond to an email for comment on Tuesday afternoon. "They can bring you the world in ways that we haven't really tapped into yet so I think it's appropriate to think about cameras as a second set of eyes", said Gartner analyst Brian Blau.
"We live in a time when society is divided and we all have a lot of work to help people come together", he said on Tuesday.
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One of the most interesting features revealed this year is Facebook's plan to improve and develop its augmented reality software. Over the years the F8 conference tended to be more developer focused and about updates on the Facebook Messenger but this year more expanded updates have been added. Now, Messenger wants to do the same for businesses, creating a "yellow pages" of sorts that let companies communicate with their customers. Chat Extensions, on the other hand, will allow many people to chat with the same business at the same time and share their experience.
The idea is to simplify what might otherwise require a flurry of texts and sharing of links.
He also briefly acknowledged the "tragedy in Cleveland", in which Steve Stephens shot to death a randomly chosen victim, Robert Godwin, on Sunday and then posted video of the crime on Facebook.
The incident raised questions this week about Facebook's ability to monitor violent material on its site.
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